Creating iOS apps begins with clarity about the audience, the app's purpose, and the critical scenario to address in the initial release. A thorough discovery phase helps outline the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention turns to UI behavior, performance, and reliability across iPhone variants and iOS updates. Uniform navigation flows, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.